All ranges except for the Brazilian Keratin range are vegan and vegetarian friendly and we are working towards removing all animal derived ingredients from our products.
Natural World have removed an ingredient called Cocamide DEA, commonly used in shampoos as a thickening and foaming agent which may not foam as well as regular shampoos. Cocamide DEA is a carcinogenic chemical, which is banned in California and has been linked to cancer. All Natural World products are Cocamide DEA free.
Natural World products have passed safety assessments in order to be sold internationally, while there should be no reason why our formulations are not suitable for during pregnancy, if you are unsure we would recommend discontinuing use.
Finished products are not tested on animals by or for Natural World. The EU Cosmetics Directive has banned animal testing on finished cosmetic products since 11th September 2004. Ingredients are not tested on animals by or for Natural World and our ingredient suppliers confirm they do not test ingredients on animals. Natural World is against animal testing and ensure all ingredient suppliers are regulated regularly for animal testing.
The Natural World shampoos have a pH of 4 and the conditioners have a pH of 3/4.
No. Natural World products are free from parabens, gluten, phosphates, phthalates and dyes.
Yes, Natural World is safe for coloured or treated hair. We recommend our Paw Paw & Quinoa Colour Radiance range to protect hair colour and add shine.
Yes, Natural World is safe for very damaged hair. We recommend our Brazilian Keratin Smoothing Therapy range, which contains keratin proteins to strengthen hair.
Our shampoo, conditioner and hair mask formulas use 95% natural ingredients, our miracle oil uses 99% natural ingredients and all oils are certified organic oil.
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We strongly recommend you check with your hair extension brand care advice or salon before using Natural World on your hair extensions.