What Natural World Is Free From

Part of our ethos for bringing you affordable and natural haircare is removing ingredients which are harmful or that you don’t want to be part of your haircare. On each of our products we’ll state which ingredients we’re free from, so you know what to look out for and our full ingredients list is on our product pages too!

If you have any feedback about our ingredients, then please do send us an email or send us a message on Twitter, Facebook or Instagram.

What Natural World is free from:

– Parabens
You’ll spot these ingredients because their variants end in -paraben such as methylparaben and propylparaben. Parabens are used to prevent the growth of bacteria and mould in your cosmetics. However studies have shown parabens are linked to forms of breast cancer and can mimic the activity of estrogen in the body’s cells. You can easily keep track if you products are out of date by the Period After Opening symbol on the label, which’ll show a number followed by a M to represent how many months it lasts after opening.

– Phosphates
This is an inorganic chemical and a salt-forming anion of phosphoric acid. This ingredient acts as a buffering agent and is generally known as an effective cleaning agent, but because of its cleaning abilities it can irritate your scalp.

– Phthalates
This ingredient is from a family of chemicals but has a high risk of affecting anyone with respiratory disorders and also increases the risk of developing breast cancer.

– Dyes
Most colours and dyes in cosmetics and haircare are made with synthetic chemicals and to make one colour could include a mixture of synthetic dyes too. These chemicals can increase your risk of skin sensitivity and irritation, as well as blocking your pores.

– Gluten
If you’re opting for a completely gluten-free lifestyle, it’s worth checking out the ingredients list of your haircare and cosmetics to spot any gluten-related ingredients!

– Cocamide DEA
This ingredient is a chemically-modified form of coconut oil used as a foaming agent or thickener in many cosmetics including shampoos and conditioners. A national study in the US revealed cocamide DEA is a cancer-causing chemical and has been banned in California. We removed this ingredient last year from our shampoos and conditioners, which could be the reason why your shampoo doesn’t lather up as well as normal.

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