Superfood for hair

Created with the finest natural superfood ingredients from across the world, Natural World is the award-winning affordable luxury haircare brand on the market created in Soho, London. We solve your biggest hair concerns from frizz to dryness with our natural, vegan and cruelty free ranges!

  • No Parabens
  • No Phosphates
  • No Gluten
  • No Dyes
  • No Mineral Oil
  • No SLS*
  • No SLES*
  • No Silicones*

Haircare designed for you

At the heart of every Natural World range is providing great quality superfood haircare for naturally beautiful hair. If you struggle with finding an affordable natural brand, something to target dull hair or want to add a gorgeous shine to your style, there’s a Natural World range for you.


Who is Natural World?
Natural World is an award-winning and affordable luxury haircare brand, created in the heart of Soho, London. Each range includes a blend of 95% natural derived ingredients to target your biggest hair concerns.

  • No parabens
  • No silicones *except for the Hair Treatment Oils & Conditioners
  • No phosphates
  • No gluten
  • No mineral oil
  • No SLS *except for the shampoos
  • No SLES *except for the shampoos
  • No dyes

Is Natural World cruelty free?
Yes, Natural World believes that beauty products should all be cruelty free.

Why isn’t my shampoo lathering like normal?
We have removed an ingredient called Cocamide DEA, which is commonly used in shampoos as a thickening and foaming agent. Cocamide DEA is a carcinogenic chemical banned in California and studies have shown a link between this ingredient and cancer. All Natural World products are Cocamide DEA free.

Can I use Natural World whilst pregnant?
Natural World products have passed safety tests to be sold internationally and while there should be no reason why our products are not suitable during pregnancy, if you are unsure we recommend you discontinue use.

Are Natural World shampoos and conditioners pH balanced?
Natural World shampoos have a pH of 4 and the conditioners have a pH of 3 / 4.

Which Natural World range would suit my hair?
Our personalised quiz will help you find the perfect haircare range for you. Take the quiz here!

Can Natural World be used on hair extensions?
We strongly recommend you check with your hair extension brand care advice or salon before using Natural World on hair extensions.

Is Natural World safe for colour treated and/or highlighted hair?
Yes Natural World is safe for colour treated or highlighted hair. We recommend our classic Argan Oil Of Morocco range.

Where can I buy Natural World?
Visit our Where To Buy page for more information.